Jamie Steidle is an accomplished SEO Director and Digital Marketing Growth Leader, specializing in AI Search (or GEO), content strategy and technical SEO. With a proven ability to drive top search engine rankings, AI surface mentions and measurable revenue growth, his professional work samples below showcase his expertise in comprehensive SEO and GEO strategies, content innovation and keyword research.
Experience
At IGN Entertainment, Jamie led core editorial SEO and GEO strategy across IGN and Gamer Network, partnering with editorial, product, engineering, data and advertising teams. He worked closely with the news editorial team on SEO workflows and liveblog strategy, helping double liveblog traffic.
He also spearheaded IGN’s Generative Engine Optimization (GEO) initiative. He partnered with multiple teams across the organization to build prompts and personas to track and improve AI visibility within Google AI Overviews and AI surfaces.
At World of Good Brands, Jamie directed multichannel growth strategies across Well+Good, Only In Your State and Livestrong. He oversaw technical and content SEO efforts, developed affiliate-driven content strategies that significantly grew revenue from organic search and collaborated closely with engineering, product and design teams to enhance site performance and user experience.
At VICE Media, Jamie spearheaded SEO strategies, leading to significant improvements in Core Web Vitals and executing successful site migrations to boost search performance. In addition to early AI testing to improve visibility across multiple AI surfaces.
In The Media
Jamie was featured on the Voices of Search podcast, discussing topical authority areas and the importance of relearning SEO.
Work Samples
He’s also written a variety of lighthearted pieces that have been published in humor magazines… because not everything has to be optimized.
An Honest Review of MUD\WTR, the Viral Coffee Alternative That Looks Like, Uh, Mud | VICE
What Is QAnon? Everything to Know About the Conspiracy | VICE News
The Best Coffee Alternatives For Jittery People Who Can’t Handle Caffeine | VICE
Why Snacking Contributes to Weight Gain in Kids | Feeding My Kid
Romeo and Juliet Respond to an Apartment Listing | Point In Case